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Aussie News Today

 
 

Tourism Australia - Aussie News Today

The youth of today are bombarded by doom and gloom. Luckily there’s a place with more than enough good news to go around - Australia. To convince young people to come down under we created Aussie News Today and flooded their news feeds with pole dancing koalas, cute quokkas, weather reports and hat hungry crocodiles. Convincing sad backpackers to pack their bags and come to a country where things are much brighter.

 
 
 

Awards

Cannes Lion Gold
Cannes Lion Bronze
AWARD Awards Silver
AWARD Awards Bronze x2
AWARD Awards Finalist
The Caples Bronze x2
Spikes Asia Silver
Spikes Asia Bronze x2
Spikes Asia Finalist x6
D&AD Shortlist
The Webby Awards Finalist
New York Festivals Finalist
Mumbrella Social Media Idea of the Year
AdNews Media Idea of the Year

CREDITS

Agency: Clemenger BBDO
Senior Copywriter: Josh Aitken
Senior Art Director: Simon Koay
Senior Art Director: Vanessa Robinson